Cara business non muslim

Cara-cara non muslim berbisnes.

Ah leong ada modal rm100k cash kat tangan untuk buka sebuah perniagaan. Tapi ah leong tak guna duit cash kt tangan rm100k tu , dia buat pinjaman bank rm100k sebab bank tengok ada cash flow dan credit dia cantik. Bila loan lulus ah leong ada rm200k 

100k (cash) + 100k (loan). Jadi ah leong pun guna 80k untuk buka buisness kedai makan. Kalau business gagal , ah leong masih ada lagi rm120k. Duit dia xhangus cuma dia ada 80k loan. Jadi agak2 loan 100k yg bank tadi ah leong bayar cantik on time even business dia gagal , dia still boleh pinjam kt bank lagi 100k sebab cash flow ada , payment cantik.

 Tapi as muslim kita xboleh buat macam tu sbb dikira riba. Tapi hakikatnya itulah dunia business yg sebenar.

Jake Paul: Dari YouTuber Kontroversi ke Boxing Star $40 Juta

"Jake Paul: Dari YouTuber Kontroversi ke Boxing Star $40 Juta"

[awas: panjang]

Jake Paul bukan fighter biasa. Dia bukan datang dari dunia boxing tradisional, tapi dari dunia content creator. Tapi kau tahu apa yang buat dia lain dari fighter lain? Dia tunjukkan yang marketing adalah senjata utama, tak kisah kau suka atau benci dia.

Lepas dia menang fight lawan Mike Tyson, aku sendiri tertanya-tanya🧐

"Eh, kenapa Jake Paul dapat $40 juta, tapi Mike Tyson hanya $20 juta?"

Jawapannya: Dia faham macam mana nak guna perhatian orang untuk menang dalam ekonomi hari ini

Jake Paul dapat bayaran lebih tinggi sebab dia ada market leverage yang luar biasa sekarang. Bukan sebab dia lebih hebat bertinju, tapi sebab dia tahu macam mana nak monetize attention.

1. Audience yang Besar dan Engaged

Jake Paul ada jutaan pengikut di YouTube, Instagram, dan platform media sosial lain. Audience dia bukan sekadar besar, tapi aktif dan obses. Bila Jake promote event, fans dia sanggup bayar untuk tengok, sebab dia memang entertainer yang tahu macam mana nak cipta hype.

2. Pay-Per-View (PPV) King

Jake ni ada rekod dalam dunia PPV, event dia sebelum ini seperti lawan Tommy Fury dan Tyron Woodley, berjaya jual berjuta-juta PPV. Sponsors dan promotors tahu Jake adalah cash cow sebab orang memang bayar untuk tengok dia, sama ada nak sokong atau nak tengok dia kena belasah. 😂

3. Marketing Genius

Jake adalah master of controversy. Dia buat drama, gaduh dengan fighter lain, dan trash talk yang membuatkan ramai orang tak sabar nak tengok apa jadi. Semakin ramai benci dia, semakin tinggi viewership dia. Mike Tyson, walaupun seorang legend, tak agresif sangat dengan marketing.

4. Demographic yang Fresh

Jake Paul tarik audience muda yang tak semestinya hardcore boxing fans, tapi lebih kepada entertainment crowd. Ini gold mine untuk penaja sebab demographic ini banyak belanja untuk tiket, merch, dan live streams. Mike Tyson pula lebih kepada old-school fans.

Aku dan famili kumpul ramai-ramai tengok live streaming diorang fight di Texas. Semua tengok sebab harapkan Mike Tyson menang dan Jake Paul kalah. Sebab apa? 

Simple. Mike Tyson adalah legend dan hero boxing sejak kecil dan Jake Paul adalah youtuber yang annoying. Lagi mendidih bila dia trash talk Mike Tyson.

————————————————————————

Adakah memang perangai dia atau strategi marketing dia?

So, ini few point yang aku observe dari dia.👇🏻👇🏻

1. Dia Sengaja Jadikan Diri Dia “Villain”✅

Jake faham psikologi manusia: orang lebih suka tengok orang lain jatuh daripada menang. So dia intentionally buat orang benci:

• Cakap besar: "Aku fighter terbaik generasi aku!" walaupun baru start boxing.

• Trash talk fighter lain dengan panggilan kurang ajar, siap buat drama kat press conference.

• Lawan fighter yang “tak setanding” (MMA fighters, retired athletes), buat orang geram sebab dia ambil jalan mudah.

So bila orang benci = orang tak sabar nak tengok dia kena belasah. Lagi banyak orang bercakap, lagi tinggi viewership dia. Win-win for him.

Dalam buku "How to Sell Without Selling" yang aku baca (best gila buku ni), ada satu konsep tentang menjadi polarizing atau mencipta "villain" dunia bisnes.

Polarizing ni bermaksud kau buat orang ambil pendirian tegas:

• Ada yang suka kau gila-gila.

• Ada yang benci kau nak mampos.

Jake Paul ni contoh terbaik. Dia buat orang:

• Haters rasa "Argh, aku nak tengok dia kena belasah."

• Fans pula rasa "Dia ni genius, aku nak support."

Tapi kau tahu apa yang menarik? Dua-dua pihak tengok dia.

➡️Lesson learned: Dalam bisnes atau hidup, it's okay kalau kau tak boleh buat semua orang suka. Asalkan kau buat orang peduli. Siapa yang neutral, tak akan beli apa-apa dengan kau.

2. Consistent Content Creation✅

Jake tak pernah miss buat content:

• Dia ada YouTube yang berjuta subscribers.

• Post hari-hari kat IG, TikTok, dan Twitter – tak kisah samada training highlights atau calling out rivalries.

• Buat orang rasa dekat dengan dia, walaupun haters sekali pun follow sebab nak tahu apa dia buat seterusnya.

➡️Lesson learned: Konsistensi ni buat dia stay relevant. Sama ada orang suka atau benci, nama dia sentiasa trending. Even anak aku darjah 6 pun kenal dia.

3. Dia Pandai Manipulasi Media✅

Jake tahu media suka controversy. Jadi dia:

• Cari gaduh dengan nama besar (Conor McGregor, Floyd Mayweather, Nate Diaz).

• Call out legenda macam Mike Tyson atau Canelo Alvarez.

• Sebarkan rumor yang buat media tulis berita tanpa henti.

➡️Lesson learned: Setiap headline pasal Jake Paul adalah free marketing. Media benci dia pun, tetap tolong promosi dia!

4. Faham Target Audience✅

Jake fokus kepada Gen Z dan Millennials yang suka drama, hiburan, dan instant gratification. Dia tahu boxing purists mungkin benci dia, tapi:

• Fans dia tengok sebab entertainment.

• Haters tengok sebab nak dia kalah.

Dia pandai bagi apa orang nak: showmanship, bukan sekadar boxing.

And then lepas Jake Paul menang lawan Mike Tyson, satu gelanggang penuh dengan wartawan dan orang. Masa tu, pandai pula dia puji-puji dan agungkan Mike Tyson. Masa ni aku yang rasa dia annoying, aku rasa dia “eh baik juga Jake paul ni”

Dalam buku "Subtle Words That Sell", ada cerita pasal teknik REFRAMING ni. Skill gila b*bi untuk mengubah perspektif orang dari benci kau kepada suka kau. 

Kadang-kadang kat sekolah dulu pun ada je yang guna teknik ni. Acah-acah buli crush kau, pastu buat-buat gentleman depan dia. Dasar buaya. Haha. Tiber. 

So, apa jadi lepas dia menang? Tone dia tukar 180 darjah. Dia puji Mike Tyson. Dia cakap Tyson inspirasi hidup dia. Dia jadikan lawannya bukan musuh, tapi mentor.

Itulah dia reframing. Dia tahu cara buat orang berhenti benci dan mula hormat.

Dan sebab tu, Jake Paul menang lebih dari sekadar fight.

• $40 juta terus masuk poket.

• Haters? Still bercakap pasal dia.

• Media? Terus buat dia trending.

————————————————————————-

Kita boleh tak suka Jake Paul, tapi kita kena akui: Dia faham game attention economy. Dalam dunia ni, siapa yang orang ingat, dia yang menang – bukan siapa yang semua suka.

Apa takeway yang kita boleh ambil

1. Berani Jadi Lain dari yang Lain

• Jangan takut cuba idea baru atau luar dari comfort zone kau.

• Originality buat orang ingat kau.

2. Konsistensi Itu Kunci

• Sentiasa muncul depan pelanggan atau audience.

• Consistency builds trust.

3. Cerita Kau Lebih Penting dari Produk

• Orang suka cerita struggle dan perjalanan.

• Jadikan naratif hidup kau satu inspirasi. Kalau bukan untuk orang luar, atleast untuk keluarga kau.

4. Fokus pada Target Audience

• Jangan cuba puaskan semua orang sebab memang takkan boleh.

• Tumpukan pada pelanggan yang betul-betul perlukan produk kau.

Faiq Syukri

Fighter di hati Intan. cia3x

THE 48 LAWS OF POWER

This Book written by Robert Greene that offers a Series of Strategies for Obtaining and Maintaining Power in various situations. 

I Will leave you a summary of the 48 Laws:

1. 

Don't Outshine the Boss: Make your Superiors feel Superior. Don't expose your Talent too much or you might Trigger their Insecurity.

2.

Don't Trust friends too much, use your Enemies: Friends Betray you more easily, but if you Manage to WIN an Enemy, they will be more Loyal.

3. 

Hide your Intentions: Keep People Off Balance so they can't anticipate your Actions.

4. 

Always say Less than Necessary: Silence Breeds Power, and Talking too much Reveals your Plans.

5.

 Protect your Reputation at all Costs: Reputation is the Cornerstone of Power.

6. 

Call Attention at all Costs: Be Visible to be Relevant.

7. 

Make others Work for you and Attribute it: Take Advantage of the Work and Effort of others to your Advantage.

8. 

Make others come to you: Don't Run after Others, make them Look for you.

9. 

Win with Actions, Never Arguments: Prove your Point through Actions, Not Words.

10. 

Avoid Losers and Unhappy: The Misfortune of others is Contagious; stay away from those who Bring you Down.

11. 

Make People Depend on you: If others Depend on you, you're in Control.

12. 

Disarm with Sincerity and Selective Generosity: Emotional Disarmament will give you an Edge.

13. 

When you ask for Help, Appeal to the Interests of Others: Appeal to what Benefits Others, not Gratitude or Compassion.

14. 

Introduce yourself as a Friend, act as a Spy: Learn to Extract Valuable Information from others without them Noticing.

15. 

Crush your Enemy Completely: Do not let your Enemy Recover, or he will seek Revenge.

16. 

Use Absence to Increase Respect: The Value of something Increases with Scarcity..

17. 

Keep Others in Suspense: Be Unpredictable, you will Confuse Others and Gain Power.

18. 

Do Not Isolate yourself: Loneliness Weakens you; Engage yourself in the Web of Influence.

19. 

Know Who You’re Dealing With: Choose Your Opponents And Partners Wisely.

20. 

Don't compromise with anyone: Maintain your Independence so you don't get Caught up in other People's Affairs.

21. 

Pretend to be a Fool to Catch the Sly: Let others think they have an Advantage over you.

22. 

Use the Surrender Tactic: Sometimes giving in at the Right Time gives you the Advantage.

23. 

Focus your Forces: Keep your Energy Focused on what really Matters.

24. 

Be a Master at Simulation and Disguise: Don't reveal all your cards.

25. 

Recreate your own identity: Be the architect of your own destiny.

26. 

Keep your hands clean: Make sure the responsibility for the problems falls on others.

27. 

Play with people's needs to create devotion: Satisfy their deep desires to earn you their loyalty.

28. 

Be bold in acting: Timidity is dangerous, boldness is powerful.

29. 

Plan everything to the end: Having a detailed plan allows you to avoid unpleasant surprises.

30. 

Make your accomplishments look easy: Minimize the effort you put in to make others think you have innate talent.

31. 

Control Other People's Options: Guide the decisions of others by giving them limited options.

32. 

Play with people's fantasy: Appeal to people's emotions and dreams to gain clout.

33. 

Discover the weaknesses of others: Identify what drives people to manipulate their actions.

34. 

Be rule in your behavior: Power lies in the appearance of greatness and dignity.

35. 

Master the art of timing: Don't rush; everything has its right time.

36. 

Despise what you can’t have: Don’t obsess over things that are out of your reach.

37. 

Create engaging spectacles: Theatrics and spectacles capture attention.

38. 

Think as you wish, but behave like everyone else: Do not openly defy social norms.

39. 

Stir the waters to catch fish: Destabilize others to make mistakes.

40. 

Despise free: What is free usually comes with a hidden cost.

41. 

Avoid imitating great men: Forge your own path instead of following in the footsteps of others.

42. 

Beat the shepherd and the sheep will scatter: He demolishes leaders to weaken his followers.

43. 

Work on the hearts and minds of others: Conquer the spirit of people to control them.

44. 

Disarm and anger with mirror effect: Reflect the actions of others to destabilize them.

45. 

Preach the need for change, but never reform too much: Radical change can generate resistance.

46. 

Never look too perfect: Perfection breeds envy and haters.

47. 

Don't exceed your goal: When you achieve what you want, retire on time.

48. 

Be amorphous: Be adaptable, don't limit yourself to a rigid form.

These laws are designed to handle situations of power, but it's important to consider context and personal ethics when applying them.

Here's the Good News 🗞️ Afiya Al-Fayiz and just completed writing The 48 Laws of God's Power : Building power and wealth using God's laws. 

Message her for pre orders these are already flying 🪽 off the shelf. 

6 Japanese Techniques to Overcome Laziness

Here are 6 Japanese techniques to overcome laziness.

1. Ikigai

Find your purpose in life. Find something that makes you want to wake up every day because your goal is your fuel.

2. Kaizen

Focus on small things every day instead of trying to do everything at once.

3. Shoshin

Approach every task like a beginner with the same desire to know as if you're doing it for the first time.

4. Harahachibu

Don't force yourself with food. When you're 80% full, stop eating. This will increase your energy.

5. Pomodoro

Work for 25 minutes without interruption. Rest for 5 minutes, then repeat. This is a good way to finish more tasks in a shorter period of time. 

6. Wabisabi

Accept imperfections rather than stress with every small detail. Act better than waiting for perfection because often, perfection cannot be achieved. 

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